Crafting a Deployment Strategy
Promotions
To simulate purchase or trial...
Walk into any Best Buy, Target, Walmart or other chain with a large electronics department and there is a sample station for the latest gaming system. I remember as a kid waiting and watching for my turn to play, which really never came. The limitation of this type of promotion is you have to go look for it, willing going into these stores and looking for this technology.
What Xbox did in Munich was allow everyone in the vicinity to experience their new product, the Kinect, whether they were looking for it or not. Kinect is an accessory to the Xbox which allows the user to use their entire body as a remote control. In this promotion the person's shadow was projected onto a building and one of the games included bouncing balls with your shadow. This opened up product awareness to non-gamers and allowed everyone to either see the product in use or actually use the product itself.
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