Managing New Product Development Teams
CROSS FUNCTIONAL TEAMS
Another extremely innovative organization is IDEO | A Design and Innovation Consulting Firm (Specialists in human factors, psychology, business, design, engineering and manufacturing provide full service consulting for product innovation and design.) Similar to Gore, the company works in teams and leaders are not the same person with a title of 'Boss' but rotates to whomever is most suited for the task at hand.
In the video below, IDEO's task is to innovate something as basic as a shopping cart. The team is cross-functional, including a linguist, a Harvard MBA, a psychologist a marketing expert and a biology major. The leader is thus for his people skills. During the innovation process is becomes clear that the diverse specialties communing on one goal brings together various perspectives. It also can speed the process if all review parties are involved, versus creating an idea, having another department review safety, another review legal, etc. The convergence of ideas at the inception of innovation tackles many of these fronts.
"Enlightened trial and error succeeds over the planning of the loan genius"
"Fail often in order to succeed sooner"
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