DOMINANT DESIGN
After a technological innovation and a subsequent era of ferment in an industry, a basic architecture of product or process that becomes the accepted market standard
The article link below discusses dominant design and encourages developers of new technology to be a leader and consider that their design, if though through, can set the standard. First is having a strong connection to the user. This allows understanding the needs and being to make changes sooner rather than later. For instance, in the text book case with the PDA's, one of the failures was due to manufacturers not considering and hedging the concerns of the end user. Also, during product development style and appearance are equally as important as functionality. Designers should also not just focus on the current product/service being developed but should anticipate complementary goods. It many cases it is the accessories of a product that actually have the greater profit margin, such as high definition cables. During the planning of additional products/services relationships with suppliers and distributors can aid in a successful acceptance of the design. Having a partnership with a distributor such as Wal-mart can contribute to marketing as well.
Source: http://economics.about.com/library/glossary/bldef-dominant-design.htm
http://www.siliconindia.com/magazine_articles/In_Pursuit_of_Dominant_Design-GNHJ593586097.html
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